Palm Springs and Coachella Valley cities like Rancho Mirage, Palm Desert, and La Quinta are some of the most lucrative and competitive vacation and short-term rental markets in the U.S.— with a high volume of quality vacation rental options, ensuring your listing stands out from the competition and attracts as many bookings as possible is crucial to optimizing profitability. We've found that high quality and intentional design can help accomplish this goal and land our clients in the top percentile of earners. In this blog, we'll explore a few key tactics you can use to attract more bookings, improve guest reviews, optimize spaces for social media moments, and ultimately increase your bottom line.
Increase Positive Guest Reviews
Positive guest reviews are critical for helping to demand a premium price and increase occupancy for your vacation rental. Here's two of our top tips for getting great reviews from your guests:
Create spaces that are both beautiful and functional: professional design can help enhance your guest's experience as well as make it easier for them to relax and enjoy their stay. For example, floating shelves in a kitchen may make your space feel modern and welcoming, but it also eliminates the need for (eek) labels, and ensures guests don't have to open up all the cabinets to find where things are located.
Inventory Checklist: having proper inventory of items can surprise and delight your customers. Think a nice blender or Instapot is over the top for a vacation rental? Think again. Small investments show guests you're willing to go the extra mile to ensure they have a comfortable and enjoyable vacation and are getting the most for their money. We provide our clients with an inventory of items designs that won't break the bank and will provide the "WOW" factor for guests.
Design to create an Airbnb experience that guests will want to rave about and you'll increase your positive reviews as well as repeat bookings.
Attract More Bookings
A few of the top tactics we use to help clients attract more bookings include:
High-quality photos: it may seem like simple advice, but professional photos and properly lighting your space to highlight its best and most unique features is the primary driver in getting prospects to book.
3D Tours: We've found that providing interactive 3D tours of our client's spaces increases their booking rates; giving potential guests a detailed view of your short term rental eases concerns and helps them feel more confident about their booking decision.
Floor plans: in addition to 3D tours, interactive floor plans give potential guests a clear understanding of the layout and helps them visualize their stay in your home.
Pricing optimization: we offer all of our design clients a complimentary report with analytics on annual revenues, pricing, and occupancy rates of competition in their area. This includes data on seasonality and when to charge premium rates to maximize profit. Even if you hire a professional property management company, being armed with the data up front can help you feel confident that your property is being properly marketed.
Have questions or want to learn more? Book a free consultation with Cam Cooke Designs to learn more about how we maximize profits for our customers.
Free Marketing? Design Iconic Spaces for Social Media Moments
Design spaces that area ideal for social media moments: whether it's Coachella, Stagecoach, Mom's 60th birthday, or just a weekend relaxing by the pool, guests want to share their vacation experiences with their friends and family on social media. Creating "zones" or spaces that are specifically intended to give guests that Instagrammable moment will increase the chance of them sharing on their social channels. It's a win-win: better experience for your customers and free marketing of your property to their network.
Design to highlight your home's unique features: whether it's with artwork and furnishings, paint, bold wallpaper, or highlighting your home's unique architecture, design can both make your Airbnb a desirable place to stay and increase guest shares on social media.
Maximize Your Vacation Rental Profit with Great Design
With Cam Cooke Designs, you'll work with a team of experts in vacation rental design who understand the importance of creating a space that is both appealing to guests and profitable for hosts. Our services are tailored to meet the unique needs of each host, and we work closely with you to achieve your goals through effective design.
If you're looking to transform your Airbnb in Palm Springs into a high-performing vacation rental and maximize your earning potential, contact us today to schedule a free consultation. Our team of experts is here to help you every step of the way and we have the resources to accomplish your goals.
Book a free consultation or call 760.507.4704 today.
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